Tracy Smith - Vice President of Marketing

Tracy SmithTracy joined Mom’s Meals in 2021 as Vice President of Marketing.  She is responsible for leading the development and execution of an integrated marketing strategy for the company including brand management, sales enablement, demand generation, content marketing and public relations.

Tracy has a diverse marketing background with over 20 years’ experience promoting brands in the health care, health insurance, building products, and home goods industries.  Before joining Mom’s Meals, Tracy led marketing and communications at Wellmark Blue Cross Blue Shield for ten years. Prior to that, she was vice president at a regional marketing agency, handled integrated marketing for Pella Windows and Doors and was market research manager for Unity Point Health.

A native of Iowa, Tracy earned her Bachelor of Science in Marketing at Upper Iowa University, and her Master of Business Administration at Drake University.

Tracy is also an active volunteer in the community.  She is currently a board member of Southeast Polk Dollars for Scholars and chairs the scholarship committee.

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